New Barbie® BURSTIN' bubblegum

Got a Barbie girl? Make brushing fun with Crest Barbie BURSTIN' Bubblegum Toothpaste. Your kid will love the sparkling gel that has a kid-tested bubblegum flavor they will truly enjoy. Plus the superior cavity protection you expect from Crest.

New BURSTIN' bubblegum

Brushing goes from chore to fun with new kid-tested, kid-approved Crest Wild Expressions Toothpaste flavor BURSTIN' bubblegum. Kids will brush longer with flavors they truly enjoy. That means they're getting better overall oral hygiene and the cavity protection you expect from Crest.

New cinnsational SWIRL

You won't have to tell them twice. Kids will rush to brush with new Crest Wild Expressions Toothpaste flavor cinnsational SWIRL. Kids helped create this flavor so you know it's just to their taste. They'll want to brush longer and more often. You'll get what you want: better oral hygiene and cavity protection. They'll get what they want: great taste!

Kids' Spider-Man Super Action Liquid Gel

Your child will learn to brush like a superhero with Crest Spider-Man Super Action Liquid Gel toothpaste! This cavity-fighting gel uses clinically-proven Fluoristat^® and is gentle on kid's tooth enamel.

Sesame Street Kids' Cavity Protection

Make brushing fun for your kids with toothpaste featuring their favorite Sesame Street™ characters. They'll be fighting cavities with clinically proven Fluoristat^® that's gentle on tooth enamel. And the friendly characters make brushing fun to encourage the daily habit.

Kids' Crest Cavity Protection Sparkle Fun